Trophy Park, a planned multi-purpose sports, performance lifestyle and community complex in Jackson, NJ, today announced the selection of Fastlane as its agency of record (AOR) for strategy, sponsorship management and marketing support.
Under the agreement, Fastlane to provide strategic messaging and positioning, sponsorship asset development, partner management and marketing support. Fastlane to leverage its extensive partner network to establish agreements for Trophy Park with key brands and business partners, such as naming rights, title, presenting and one-off sponsors, technology, streaming, merchandising, licensing and other services.
“Fastlane came recommended and after a thorough agency review process, we found their skillset, experience and network to be exactly what we’re looking for at this point to continue to expand the physical and digital Trophy Park brand,” said Alan Nau, CEO of Trophy Park. “We continue to build our operations and take all the important steps to establish Trophy Park as a truly world-class, powerhouse destination of choice for youth sports tournaments, peak performance and athletics at all levels.”
“With the youth sports industry currently valued at $15 billion and growing and 45 million children playing organized sports nationally, Trophy Park is well positioned to capture a percentage of that market. And, that’s all before adding digital integration, apps, online learning, video coaching and logical eSport extensions,” said Chris Faust, Founder & CEO of Fastlane. “We look forward to putting Trophy Park on the map.”
About Trophy Park:
Trophy Park is a planned world-class, multi-purpose indoor and outdoor athletic complex in Jackson, New Jersey, opening in mid-2021. The all-star campus will have the ability to host over 2,000 athletes per week. Trophy Park expects nearly one million visitors per year by presenting youth athletic tournaments, events, and sports camps to teams and individual athletes locally, regionally, nationally and internationally. Sports include soccer, lacrosse, field hockey, baseball, softball, basketball, volleyball, wresting, cheer and more.
The complex will feature two Wyndham hotels including 300 rooms, and a unique Athlete Village with self-contained Athletes Suites for teams and coaches. Fields and courts include 16 baseball/softball fields, plus batting cages with turf and lights; 10 lacrosse, soccer, field hockey fields; a 400,000 square foot, 16-court indoor facility for basketball, volleyball, cheer, wrestling and a 6,000-seat outdoor stadium with grass and lights. For more information, visit www.trophypark.net.
About Fastlane:
Founded in 2006 and headquartered in New York City, Fastlane Communications, LLC is a leading independent, full-service branding, marketing and communications firm that helps its valued clients expand market share, mind share and heart share. The agency serves early-stage, mid-market and large enterprise-class companies with a B2B and/or B2C focus across several industries. The agency’s best practices include integrated Strategy, Branding, Creative, Content and A’ La Carte Marketing Services (i.e. PR, Social, SEM, eCommerce, Video, Website, Events). For more information, visit www.fastlane.co.
